It goes without saying that monitoring your reviews is a sensible approach for any business owner, as your reputation is without doubt one of your biggest assets.
However, it is quite alarming how many businesses seem to neglect the importance of reviews for their business.
Monitoring your reviews is a key performance Indicator of what the consumer thinks of your business.
They can highlight areas of concern if you receive a negative review and allows you to pass on the praise to members of your team for a job well done if you receive a positive review.
An important aspect of monitoring your reviews allows you to respond to say thank you or address an area of concern, this is considered the professional approach.